Your gym, finally
booked solid.
Done-for-you websites and hyperlocal SEO built only for gyms and fitness studios — so you own every 'gym near me' search, get recommended by ChatGPT and Google AI, and never miss another membership enquiry. One fixed price. One fixed deadline. Page 3 to top 3.
How we fill your gym’s schedule — in three minutes.
The whole thing — the website, the class booking, the AI, the reviews, the CRM — explained in the time it takes to grab a protein shake.
Most agencies sell time. We sell outcomes.
We productized the marketing every gym needs anyway. You skip the proposal back-and-forth, get a fixed timeline, and only pay for what's actually scoped — no creep, no surprise invoices. More trial sign-ups, less faff.
One package.
Everything a gym
needs to be found.
The Refresh Pro is the package most gyms actually need: a complete website rebuild, hyperlocal pages for every town and service, written for prospective members, marked up for Google, structured for AI engines, and tuned to turn searches into booked-in new memberships.
- 01Full gym website, up to 12 core pages
- 02300+ AI-generated 'activity in town' landing pages (e.g. 'yoga studio in Leeds', 'personal trainer in Dallas')
- 03Built-in AI chatbot trained on your gym — answers prospective members and takes booking requests 24/7
- 04Built-in content management system — update prices, hours and classes without a developer
- 05Conversion copy on every page, written for people ready to sign up
- 06Online class booking / membership enquiry integration
- 07Free-trial and lead-capture forms with instant email + SMS alerts to your front desk
- 08Built-in heatmaps + session recordings to see how visitors use the site
- 09A/B testing framework for headlines and CTAs
- 10Built to win Google's Local Pack from day one
- 11Built to be cited by ChatGPT, Perplexity & Google AI for local fitness searches
- 12Free brand mini-kit (logo refinement + brand colour system)
- 13200+ premium gym & membership stock images included
- 14Reviews wall pulling your latest Google ratings
- 15Performance + traffic dashboard built into your site
- 16WhatsApp / SMS enquiry integration
- 17Mobile app version (Progressive Web App)
- 18Free domain registration (1 year)
- 19Free hosting (12 months on Vercel-grade stack)
- 20Free SSL forever + automated security updates
- 21GDPR / privacy / cookie banner included
- 222 rounds of changes
- 231-hour training session + recorded handover videos
"Launch-ready or we keep working." — included guarantee on every project.
Built for your kind of gym.
Each segment has a dedicated page covering the pain points, integrations, and local SEO strategy specific to your studio type — from free trial pass studios and class booking centres to boutique fitness and strength-focused gyms.
Three flight levels. No bespoke quotes.
Starter Gym Site
A fast, modern website for a single studio or solo independent gym — up to 5 pages, built to get found.
- Full gym website — up to 5 pages (home, classes, about, reviews, contact)
- Modern, mobile-perfect design prospective members trust at a glance
- Lightning-fast load times (under 2 seconds)
- Built to rank in Google's Local Pack from day one
- Built to be recommended by ChatGPT and AI search when people ask 'gym near me'
- 'Book a session' / membership-enquiry form with auto-reply email
Growth Gym Site
The flagship. A 300+ page hyperlocal website with city × activity pages, a 24/7 AI booking assistant, and a built-in growth engine.
- Full gym website, up to 12 core pages
- 300+ AI-generated 'activity in town' landing pages (e.g. 'yoga studio in Leeds', 'personal trainer in Dallas')
- Built-in AI chatbot trained on your gym — answers prospective members and takes booking requests 24/7
- Built-in content management system — update prices, hours and classes without a developer
- Conversion copy on every page, written for people ready to sign up
- Online class booking / membership enquiry integration
Authority Gym Site
A custom-designed site for multi-room or multi-location gyms and groups, with everything in Growth plus serious power-tools.
- Everything in the Growth Gym Site
- Custom design system built around your gym brand from scratch
- Up to 25 core pages
- 500+ programmatic city × activity landing pages
- Custom AI service assistant trained on your full pricing & classes library
- Built-in mini-CRM to track enquiries and follow-ups
See a real gym build, end to end.
This is Camden Motors — a bespoke London, UK build on our engine: class booking, payments, lead-gen tools, a 24/7 AI chatbot and a full member-management system. Watch the walkthrough, then browse all six builds.
Every part of your gym, upgraded with AI.
Missed calls, slow replies, empty classes, prospective members who drift away — AI quietly closes those gaps. Our hub is the practical, area-by-area playbook, with the real tools and a free AI audit for your studio.
Don't pick from templates. Pick a look.
Every gym site we build is bespoke. Our Design Lab is a living showroom of complete looks and UI pieces — browse them, find the one that feels like your studio, and we build your whole site around it.
25 days.
Five phases.
Zero guessing.
Every Refresh Pro project follows the same flight plan. You always know what phase you're in, what's expected of you, and when the next deliverable lands.
- 01
Kickoff & discovery
Days 1–3- /Gym questionnaire & local competitor scan
- /Sitemap & service-page strategy
- /Access & asset collection (logo, photos, booking link)
YouComplete brief, send logo / photos / booking system access - 02
Design
Days 4–10- /Design direction tailored to your gym type
- /Key page designs (home, services, free trial pass, contact)
- /1 round of design feedback
YouReview & approve design direction - 03
Build & content
Days 11–18- /Build all pages including hyperlocal service pages
- /Conversion copywriting — every word written for you
- /Local SEO + AI optimization setup
- /Analytics and call-tracking wired in
YouProvide any missing service details or photos - 04
Review & revisions
Days 19–22- /1 consolidated revision round
- /QA across mobile, tablet, desktop
- /Speed + WCAG AA accessibility pass
YouSubmit consolidated feedback - 05
Launch & handover
Days 23–25- /Go-live deployment
- /Google Search Console & Analytics baseline
- /Training session & handover docs
YouFinal sign-off to go live
The number you actually want.
Plug in your type of gym and your current monthly enquiries. We'll model the lift our average gym sees after launch — and how fast a Fitness Marketing Lab Site pays itself back.
Free trial studios in United States.
Modelled on our average post-launch lift for this vertical
Real businesses. Real numbers. Four countries.
“We went from 8 calls a week to 35 within two months of the new site going live. The team asked us ten questions, went quiet for three weeks, and handed us something that genuinely looks like a proper business.
“The AI chatbot books free trial passes while we sleep. I check the schedule on my phone on the way in and there are already three appointments filled from overnight. I didn't think it would actually work like that.
“Missed calls used to cost us memberships every single day. The new site plus the out-of-hours chat captures enquiries we'd have lost completely. Trial sign-ups went up and half of them arrive after closing time.
“We do strength coaching and mobility work. The old site couldn't tell those stories. The new one ranks for both and is sending us the kind of members we actually want.
“I was spending real money on flyers that did nothing. Switched that budget to the SEO package and within three months we had members driving past two closer gyms to come to us.
“The hyperlocal pages for each neighbourhood were the part I was most sceptical about. Now they're driving a third of our search traffic. I should have done this two years ago.
Numbers that speak for themselves.
Figures are illustrative of marketing and website outcomes across Fitness Marketing Lab engagements; results vary by market, competition, and starting position. Not a guarantee of member numbers, revenue, or growth rate. Fitness Marketing Lab makes no fitness, weight-loss, or health-outcome claims.
The questions we always get.
The Fitness Marketing Lab Briefing.
One short note every quarter — what's working in hyperlocal SEO, AI optimization, and gym websites right now. No spam, unsubscribe in two clicks.
Read by gym owners across the US, UK, CA & AU
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.